Monterosa Formats launches EnMasse
On Wednesday 17th December at 7.30pm Monterosa Formats launched EnMasse: an interview format package, live from keanemusic.com. Presented by Gavin and Stacy’s James Corden, Keane fans were treated to 30 mins of a live, hilarious, fully two-way interview with the band.
By combining television production and live streaming video with their mass-participation platform EnMasse, they are able to stage two-way online events for huge audiences. Live events are exciting and compelling, which separates the content from the increasingly crowded on-demand world and can drive large amounts of traffic both during and after the broadcast.
The Keane event saw 2300 unique users during the half-hour show, with a huge 27% click-through rate to promotional items on the page.
To watch the show take a look here
http://www.monterosa.co.uk